6 Week Ad Agency
Employment Training for Youth
Urban Media Literacy believes the best way to reduce youth violence is through increasing legitimate income opportunities for young people Our "6 Week Ad Agency" is a pre-apprenticeship program that allows young people to earn certification as Marketing & Advertising Specialist1 while participating in work ready programs. The workers earn and learn as they work for Capri Marketing/PR advertising agency. They are taught to perform as ad accountant reps. While learning marketing theories and strategies the young workers are assigned to assist members of the business community that can use help in marketing their businesses or services. Urban Media Literacy is a nationally certified Apprenticeship, Marketing and Advertising Specialist (90712CB) and pre-apprenticeship sponsor. RAPIDS 2021-PA-93983 . PA students may also receive ACT 158 credit towards graduation requirements. The program is available online and in person.
While learning marketing theories and strategies the young workers are assigned to assist members of the business community that can use help in marketing their businesses or services. The businesses are not charged for their services. This creates an organic mentorship between Capri Marketing/PR clients and the workers
The workers are trained to create marketing content using industry standard Adobe Creative Software and learn marketing from a tailored curriculum. Work production and job training are monitored through online learning platforms. The workers earn and learn from the safety of their own homes.
If you would like more information on how to implement the youth work program in your city contact me for more information
Baba Bernard Miller
Brandon Barksdale
Working as a marketing intern under Capri Marketing/PR and Urban Media Literacy this summer was overall a very positive and informative experience. Having no prior work experience, I really stood to learn a lot about how to conduct myself professionally in a work environment. My favorite part about this marketing program was the individual creative aspect involved with each project, and with this I think the creative freedom we were allowed was really beneficial to how we learned to use the creative software. Being given useful information and being able to do whatever we wanted with that info kept our ideas from being boxed in and made the work consistently enjoyable. This is definitely an experience I would recommend to other students my age looking to start work and I appreciate all I have gotten out of it.
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Dwayne Campbell
Dwayne Campbell
In this program it didn't even feel like a job at times I genuinely enjoyed it and it was exactly my style we didn't waste any kind of time we checked in discussed any questions covered assignments then were free to do our work it felt so natural and so free and Mr. Bernard felt like such a great teacher/mentor he always explained the work to the T and always gave great criticism and was always supportive no matter what and it felt like even if we didn't talk to each other a lot like this was a family even if we weren't together for too long it still felt like we were all learning together and working hard together it was just a wonderful experience overall and I wouldn't trade this experience for the world and I can't explain how many times a week I would go and tell my friends how I was getting this extremely valuable training and the access I got to a whole new world and I know I'm going to be using these skills in my future without a shadow of a doubt so I am extremely grateful and truly blessed to have been able to experience this and work with all of these wonderful people.
Benefits
State Certified Pre-Apprenticeship
Earn money while learning
Become a Marketing Apprentice
Benefits
The 6 Week Ad Agency offers
The program offers many benefits including:
- Training of employable skills
- Hands on work experience
- Up to date marketing curriculum
- Teaching 21st Century Work Ready Skills
- Benefits community businesses
- Exposure to executives and entrepreneurs
- Opportunity to work for larger Ad agencies
- Ad Account Exec certification upon completion
- Act 158 graduation credit
How to join our programs
If you are between 16-24 and interested in starting a career in Marketing and Advertising click the link below to send a resume or tell us why you would be a good candidate for our pre apprenticeship programs in Delaware and Philadelphia. We have different cohorts year round. Cohorts limited to 20 participants.