Marketing Apprenticeships

Urban Media Literacy is a Pennsylvania State certified Apprenticeship, Marketing and Advertising Specialist (90712CB) and pre-apprenticeship sponsor. NAICS CODE 541810 O*NET-SOC CODE 13-1161.00  RAPIDS 2021-PA-93983

  Our apprentice and pre-apprentice curriculum teaches competencies in both traditional and digital marketing and advertising careers. UML training prepares workers for the wide range of career employment opportunities, from data specialists to sales to creative positions to entrepreneurship.

We offer online and in person training that builds skills that lead to well paying jobs in advertising and marketing. Apprentices will be trained in all aspects of marketing methodology and use of technical equipment. Work will consist of lecture and hands on use of technology. Each week trainees will be introduced to various components of advertising and marketing using digital and standard (news papers, television, billboards, radio, etc) platforms. Learning benchmarks are set to be measured every 40 hours of training.

The apprentices will be expected to show competency in applications and use of technology in each of the following curriculum modules. 

§ E-Commerce Strategy

§ Digital Channels

§ SEO Workshop

§ Finding and Targeting Prospects

§ Social Media Marketing

§ Paid Search (PPC) with Google Ads

§ Analytics

§ Content Marketing

§ Graphic Design Essentials for Marketers

  Apprentices  work on projects like:

• Social media - content creation, scheduling, publishing, performance monitoring
• Content marketing - writing blog posts, producing videos, repurposing content
• SEO - keyword research, on-page optimization, link building, analytics
• Graphic design - web assets, logos, printed materials, paid ads
• Lead generation - creating, designing, and promoting lead magnets and opt-in pages
• Street Teams-On location promotions, flyer distribution will be available post pandemic