Urban Media Literacy is a Pennsylvania State certified Apprenticeship sponsor. We offer online and in person training that builds skills that lead to well paying jobs in advertising and marketing.
Apprentices will be trained in all aspects of marketing methodology and use of technical equipment. Work will consist of lecture and hands on use of technology. Each week trainees will be introduced to various components of advertising and marketing using digital and standard (news papers, television, billboards, radio, etc) platforms. Learning benchmarks are set to be measured every 40 hours of training.
The apprentices will be expected to show competency in applications and use of technology in each of the following curriculum modules.
§ E-Commerce Strategy
§ Digital Channels
§ SEO Workshop
§ Finding and Targeting Prospects
§ Social Media Marketing
§ Paid Search (PPC) with Google Ads
§ Content Marketing
§ Graphic Design Essentials for Marketers
We are looking to work with agencies that offer career pathways
09:00 am – 05:00 pm