Urban Media Literacy's mission is to help build stronger diverse communities by providing to urban young adults a foundation in media literacy, academic and career training that lead to entry level employment in the advertising and marketing industries. Urban Media Literacy's talent development program is based on 4 Pillars of Success -* Self Empowerment * Critical Thinking * Media Literacy * and *Career Preparation and Development.* Urban Media Literacy's ultimate goal is to improve our nation's overall health by helping to create talent pipelines into these industries from our poorest communities. As Confucius said thousands of years ago, “knowledge is the equalizer of poor men and kings.”
My goal is to begin teaching students the basic lessons that help them to become Media Literate at much younger ages. My experiences teaching middle school and high school in Philadelphia taught me that when given proper information and motivation students usually make good decisions regarding their education and ,just as importantly, in the real world. My prior to teaching experience involved selling a variety of tangible and intangible products. Solving many test problems involves understanding intangible concepts, thus the need for strong comprehension skills.
Many students have unconsciously been given via various media constructs the message that seeking knowledge is not essential to improving their lives. Being "media illiterate" can lead to fatally bad decisions for a child born into poverty. Education is still the best path out of poverty. I offer programming, workshops, and design curriculum tailored to urban learners. I have had success improving ELA and literacy skills of learners from 7-12 th grades and adult learners. I work with learners , educators, and practitioners.
More teachers need to engage students in media literacy based lesson — the ability to access, evaluate, analyze and produce both electronic and print media Media literacy education can help students build critical thinking and analytic skills, become more discriminating in the use of mass media, distinguish between reality and fantasy, and consider whether media values are their values. Due to the pressure to improve standardized test scores and lack of a national media literacy curriculum most teachers do not incorporate these important skills into their lessons
Urban Media Literacy wants to increase the opportunities for all families that want to use education as a tool towards a better life. A person's opportunity for success should never be determined by the zip code they are born into. This is why we offer this valuable course for less than the cost of a pair of sneakers. $125 per learner. Volume discounts available to schools and organizations .
Baba Bernard David Miller,
CEO, Urban Media Literacy
Check out our Earn and Learn Marketing & Advertising and Comprehension Increasing programs