What is Urban Media Literacy? We're a non-profit organization dedicated to equipping young people in underserved communities with media literacy skills and career training in marketing and advertising.
What is your mission? We empower youth to become critical thinkers, effective communicators, and future leaders who can navigate the complex media landscape and contribute positively to their communities.
Where are you located? We're located in Philadelphia, Pennsylvania, but our impact extends beyond the city through partnerships and online resources.
About our Programs:
What programs do you offer? We offer two main programs: the 6-Week Ad Agency Program (a free pre-apprenticeship) and the Marketing and Advertising Specialist Apprenticeship (a state-certified program).
Who is eligible for your programs? Our programs are open to teens and young adults (ages 16-24) from underserved communities in Philadelphia. We value diversity and encourage everyone who is passionate about media and creative fields to apply.
What skills will I learn? Our programs equip you with essential skills in marketing, advertising, digital media, social media, communication, and project management. You'll also gain practical experience through real-world projects and guest speakers.
What are the benefits of participating? You'll gain valuable skills, build your network, earn industry-recognized credentials, and potentially secure job placement through our partnerships with local companies.
How much do your programs cost? The 6-Week Ad Agency Program is completely free, while the Apprenticeship program involves paid training positions
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